KELLY PALENCHAR

Kelly Palenchar is the director of social media at Social T Marketing & PR. A Lehigh Valley native passionate about creatively connecting local businesses with their target audience, she is an integrated communications and marketing professional who joined the Social T team in 2018 as a digital marketing manager.

In her current role, Kelly oversees social media account managers to ensure Social T produces innovative content for clients. She energizes brands through inventive social media strategies, emphasizing the importance of attention to detail in crafting client stories that elevate brand impact. Kelly brings expertise to boosting engagement and keeping clients current with industry trends. She specializes in various forms of social media marketing, including content creation, strategy development, advertising, performance analysis, and campaign execution and management.

Kelly graduated from Temple University and is proud to say she’s #TempleMade. She holds a bachelor’s degree in Communications Studies from the Lew Klein College of Media and Communications. During her time at Temple, Kelly actively participated in the Ad Club.

Currently, Kelly serves on the Young Professionals Council (YPC) of the Greater Lehigh Valley board, as co-chair of the events committee. In this role, she leads the planning and execution of all YPC-hosted events. Kelly has also completed the Women2Women Leadership Development Course through the Lehigh Valley Chamber’s Women’s Business Council, gaining valuable insights from industry professionals to accelerate personal and professional capabilities.