Social T Marketing & PR is a boutique firm, serving clients in the Lehigh Valley region and beyond.
Social T will support your marketing and branding strategies through thoughtful positioning, public relations, social media, and corporate messaging.
Frequently Asked Questions
Why Marketing Support?
Why should I consider Social T Marketing & PR?
Social T Marketing & PR can help transform businesses by partnering, providing solutions, and identifying the most effective ways to reach a target audience. From engaging with potential customers on social media to landing news coverage, Social T ensures positive outcomes for our clients.
How do I know what marketing support I need?
Social T will help determine what supports are necessary for a brand. We like to begin working with new clients by conducting a marketing audit. This process allows us to take a deeper look at current marketing strategies and assets so we know where we need to step in and create a marketing plan that is specific to your organization’s needs.
What services does Social T Marketing & PR offer?
We offer a multitude of services to establish coverage of your marketing strategy. We write and distribute press releases, pitch to media, develop social media strategies, manage social media accounts, create traditional and digital advertising, execute email marketing, curate industry blogs, collaborate with other professionals, like graphic design and video production, and much more. When we partner with clients, we keep the marketing strategy moving and reshaping, regardless of our deliverables.
Click here for a full overview of how Social T can boost your brand’s visibility.
What is the role of Social T Marketing & PR Director of Content?
Social T’s Director of Content is responsible for content oversight and management, taking into account both short- and long-term strategies. They manage and ensure that all content necessary to bring your brand to life is created in an engaging and timely manner and aligns with the agreed-upon marketing strategy. They also work closely with a client’s internal team to ensure the marketing strategy progresses. Content reinforces clients' mission and amplifies their message to create deeper relationships with key audiences.
What is the role of Social T Marketing & PR Director of Social Media?
Our Director of Social Media oversees everything relating to (you guessed it) social media by staying on top of trends, leading account managers, suggesting engagement tactics, data analytics, and more. They’re the pro on the team when it comes to boosting brand stories and connecting with necessary audiences through social media. They support developing each client’s voice and defining target strategies to harness the unique power of different social media platforms. They also develop and oversee paid digital marketing plans.
What is the role of Social T Marketing & PR Account Manager?
An account manager at Social T does the heavy lifting of day-to-day tasks for our clients, such as crafting social media posts, capturing on-location content, creating Instagram reels, designing graphics, writing blogs and press releases, and building a clients' online presence through engagement and reputation management.
How do I pay for Social T Marketing & PR services?
Most clients are contracted through a monthly retainer which guarantees contracted deliverables. Most clients are given net 15-day terms, and credit card processing is available.
What is Social T Marketing & PR’s client management process?
Each Social T client is assigned an account manager who will really get to know you, your brand, your goals, and your audience. The director of content and director of social media are also deeply engaged with client objectives, teams, and resources to ensure success. Your client team (account manager, Director of Content, and Tina) participates in monthly marketing meetings with your key organization stakeholders. During meetings, we discuss monthly, quarterly, and annual deliverables, PR opportunities, blogs, e-newsletters, print newsletters, social media requests, and more.
We are constantly ensuring that client goals align with strategic outcomes. During meetings, clients have the opportunity to talk through last-minute items, brainstorm with our team, and create real plans with action items. These tactics are in place to keep lines of communication open.