As we continue into 2023, the world of marketing continues to evolve at a rapid pace. With constant technological advancements, changes in consumer behavior, and global events affecting the market, at Social T Marketing & PR, we believe that it's crucial for businesses to stay up to date with the latest trends to stay ahead of the competition.  Here are some of the most prominent marketing trends likely to shape the landscape throughout 2023. 

An Emphasis on Social Media Marketing

Social media isn't going anywhere in 2023. With billions of active users across a slew of platforms, social media will remain a critical channel for businesses to reach and engage with their target audience. On average, users spend around 147 minutes each day on social media and messaging apps, making the platforms a prime opportunity for marketers and advertisers to show their stuff. Keep in mind; as social media algorithms evolve, marketers must adapt their marketing strategies to stay visible and relevant in an online domain. 

Shorter Videos for Better Engagement

Since the dawn of the short-form video platform Vine in 2013, user engagement trends are towards fast-paced and easily digestible video content. While we've left Vine in the past, other platforms such as TikTok, YouTube Shorts, and Instagram Reels have launched with significant success. Creating and curating micro-stories will help boost brand awareness across all major short-form video platforms while allowing brands to connect with customers casually as they scroll through their feeds. Given the competitiveness of the current "reel" landscape and to battle consumers' limited attention span, marketers will have to work hard to draw consumers in within the first three seconds of the video. 

Blogging's Here to Stay

Despite the emphasis on quick and easy content due to the current state of the digital marketing sphere, blogging will continue to play a key role in growing brand credibility and driving conversions. Through SEO utilization, brands can use blogging as a tool to draw in new customers, positioning your website/product/brand as the answer to your target audience's online searches.

Local Marketing Takes the Lead

As more consumers prioritize supporting local businesses, brands will need to focus on developing hyper-targeted marketing strategies that cater to their local audience. The usage of "near me" in user searches has increased exponentially over the last few years, meaning it's a better time than ever for marketers to push for more localized marketing. Tactics such as geo-targeted advertising, community events, and partnership with other local businesses will help promote your business locally while boosting your brand's search engine ranking for "near me" user search requests.

Keep Representation & Inclusion in Mind

As our world continues to make great strides in diversity, equity, and inclusion, it’s important that marketers, regardless of brand or market sector, work to ensure marketing tactics don’t alienate portions of a brand’s target audience. Consumers are increasingly aware of the importance of diversity and inclusion, and businesses prioritizing representation and inclusivity in their marketing efforts will likely resonate with their target audience. This includes strategies such as using diverse models in advertising campaigns, creating inclusive content and partnering with organizations that support underrepresented communities.

The marketing world is constantly changing, and with each year comes new advancements, trends, and technologies that marketing teams must work with to grow their brand and draw in consumers. By staying up-to-date and incorporating new strategies into your brand marketing, businesses can continue to connect with their audience, drive overall growth, and surpass the competition in 2023's competitive market. The marketing experts at Social T Marketing & PR monitor trends and are ready to promote and grow your brand to a wider audience. To get started, contact Social T Marketing today!